NAXIS is the only system in the world which
can accurately identify, measure and predict genuine consumer desire. It is a totally unique
and pioneering approach to demand forecasting and waste reduction.
Sales forecasting
This is the pivotal application in a sense as this is the ultimate measure of the efforts of most enterprise.
A great deal of time and effort in any business goes into sales forecasting and it’s a combination of science and guesswork. NAXIS can provide a great deal more science. Ultimately the power of NAXIS is at its greatest when it is integrated fully into the business at a modus operandi level so that supply chain management is co-ordinated with sales and marketing and resource management. If sales are the point at which you engage most intensively with your customers then the capacity to forecast consumer desire accurately (and subsequently meet that desire) provides a perfect opportunity to maximise customer satisfaction.
The NAXIS System creates the NAXIS Index which indicates the product types that consumers will desire on a specific day and all products are either positively or negatively correlated against the NAXIS Index. For example, low carbohydrate products are positive and high carbohydrate products are negative – this means that when the NAXIS Index is high, sales of low carb products are high, and when the NAXIS Index is low, sales of high carb products are high.
An accurate forecast of sales (and customer activity such as enquiries generally) can help you exploit efficiencies in sales force deployment, in-store merchandising and marketing generally.