NAXIS is the only system in the world which
can accurately identify, measure and predict genuine consumer desire. It is a totally unique
and pioneering approach to demand forecasting and waste reduction.
Promotions efficiency
An understanding of how products deliver natural, instinctive benefits to consumers can inform your promotional activity.
The construction of cross promotions and price promotions can be greatly enhanced by the selection and featuring of products which are proven by NAXIS to meet consumer desire and deliver a profound level of satisfaction.
In addition NAXIS can, following analysis, forecast the optimum time for product promotion and so obtain maximum efficiency from your marketing spend.
NAXIS analyses your data to provide precise indications of the start and end dates of the key periods in which to promote your seasonal products. This will provide enormous benefits in terms of managing stock – both in terms of initial distribution and also when to achieve zero stock (controlled stock and mark down) at end of season.
With seasonal products there are two specific periods when sales have their greatest variability. We call this the Equinox application. It is at these times when consumers are most sensitive to the need for natural balance and therefore to relevant advertising and promotional messages. We are all aware from our basic experience of the weather that March/April and September/October can be unpredictable and this reflects complex micro environmental conditions at those times. NAXIS can help predict this and take advantage to ensure that the appropriate products and communications are targeted at your consumers.