Naxis

•  
•  
•  
•  
•  
•  

•  
•  
•  
•  
•  
•  
•  
•  
•  
•  
•  

NAXIS^® - unique consumer insight

All existing demand and behaviour forecasting methods are based upon an incomplete understanding of consumer motivation. They concentrate on economic factors and fail completely to take account of the essentially human nature of consumers in as much as we are subject to natural instincts relating to physical needs and desires regarding nutrition and stimulation.

NAXIS allows users to identify, measure and predict underlying consumer desire for products very accurately so that supply and promotion can be managed to optimise efficiencies and profit.

NAXIS will enable you to significantly reduce out of stocks, over stocks and waste. This capability exists now.

Smarter ways of doing business are essential in the current environment as effective and responsible resource and energy management are critical both to business success and to society more widely. We are very proud of NAXIS as it represents a pioneering solution to addressing the complex business problems of today. It can deliver massive financial benefits to your business as well as reducing waste and carbon footprint throughout the supply chain.

NAXIS is a vital planning tool for any responsible organisation which is seeking greater efficiencies and smarter profitability. Like yours.

How can NAXIS help you?

Driven by powerful Internet based software, it is a user-friendly customer interface that delivers:

• Short-term sales & footfall forecasting
• Long-term sales & footfall planning
• Consumer insight
• Advertising efficiency
• Promotions efficiency
• Marketing efficiency
• Supply chain/stock efficiency
• Waste efficiency
• HR efficiency

The net result of these benefits is that NAXIS can add significant value to your business.

How does NAXIS work?

In simple terms, it uses the ‘NAXIS Index’ to forecast consumers’ natural desire for specific products.

Systematic and robust statistical analysis of historical data identifies the impact of environmental conditions and shows correlations and relevance. Further analysis produces an initial forecast model, which is then refined using ‘Six sigma’ style analysis until a final model is achieved.

The forecast NAXIS Index then drives the model to produce accurate increases/decreases in consumers’ natural demand and/or their footfall.

How accurate is NAXIS?

Current market research and forecasting methods create out of stocks, over stocks & WASTE which lose UK Grocery Retailers £33m* per day. [* source; IGD]

The NAXIS System boasts correlations between product sales and the NAXIS Index of >+/-0.90 and standard errors on many products of 2.5%. We believe we can reduce out of stocks, over stocks and waste by >50% thus adding more than £6bn value to the UK grocery retail sector.

How do I use NAXIS?

Access to the NAXIS System is through the ‘Client Login’ area on this website. There you will have the capability to build forecast models for any number of products, which will in turn provide you with a rolling 15 day demand forecast for any region of the UK.

All the information is stored on our secure servers, so absolute privacy is guaranteed and the output of daily forecasts can easily be linked to your current IT systems.