NAXIS is the only system in the world which
can accurately identify, measure and predict genuine consumer desire. It is a totally unique
and pioneering approach to demand forecasting and waste reduction.
Footfall forecasting
NAXIS can deliver enormous benefits across the product and service spectrum. It is certainly true that given the science the most obvious applications are in areas most closely and obviously aligned to the physical need for balance as noted elsewhere and this is especially manifest in food – but we have discovered remarkable correlations between the micro environmental conditions and consumer behaviour in other areas.
Any student of or expert in consumer behaviour can testify to the complex set of influences which have a role in the purchasing of high ticket consumer goods, for example. Given appropriate data for analysis NAXIS can provide rolling forecasts of customer footfall into retail outlets – whether they be car showrooms or fashion outlets。
For these more complex sales processes where consultation and advice are required then a successful customer interaction and conversion process is partly a function of effective management of footfall. Accurate forecasting of this footfall can assist resource planning.
In addition there are many environments in which the consumer interaction is a slightly different nature whether it be in the leisure industry (cinemas, theatres and so on) or public sector (primary care facilities for example) but where greater accuracy in forecasting customer numbers would be invaluable.
And if we were to winden the consumer footfall a little then there is no reason why NAXIS cannot help with the forecasting of the internet use and site traffic for online practitioners. Basic consumer desire drives behaviour in all environments and online is simply one of those environments.