Naxis

Consumer insight

NAXIS provides a unique understanding of consumer motivation and behaviour. There are two categories of impact on the actions of human beings – or consumers – and these are economic factors and natural instincts.

There are no shortages of economic models and theories to explain how consumers behave whether these are classical, behavioural or neuro economics or their more familiar derived theories we find in the disciplines of traditional marketing.

As such we have many economic tools to help us understand consumers’ decisions. But the primary influences on consumers’ behaviour is the need to satisfy the unconscious, instinctive and natural desires they have as human beings before they address the conscious elements of purchase planning and decision-making.

As human consumers, our every basic action is taken unconsciously in response to our physical micro environment and the need for our bodily systems to maintain natural balance (homeostasis). Until our bodies have achieved this balance, there is no neural activity across the blood-brain barrier of the sorts we recognise as thought, learning, emotion and memory. Hence this reveals the primary role of unconscious actions.

This balance relates to products which satisfy our need for survival in as much as they fulfil our natural instinctive balance across a number of scales – for example, hot/cold, wet/dry, light/dark, sweet/sour, salty/bland, acidic/alkaline, high carbohydrate/low carbohydrate and so on All NAXIS applications are based upon and incorporate this unique consumer insight.

You can obtain further information on our research company website; www.weatherology.co.uk