NAXIS is the only system in the world which
can accurately identify, measure and predict genuine consumer desire. It is a totally unique
and pioneering approach to demand forecasting and waste reduction.
About Us
After ten years’ research into the science and potential applications we have taken some significant steps to re-structure our activities.
Weather Research Ltd is now the holding company for:The Weatherology Research Institute – research into micro environmental impacts; consumer research, physiological effect (body disease research), psychological effect (brain disease research), genetic (transporter gene) research, market research & opinion poll research, neuro-economics research, media effectiveness research.
NAXIS Limited – the consultancy division which converts robust scientific research into commercial applications, forecasting systems for predicting human and consumer actions (footfall, product demand, behaviour) via both short term and long term solutions.
Our people
Directors of Weather Research Ltd;
Neil Catto – CEO
Neil spent the first 9 years of his working life with the Met Office before changing careers to join Schweppes Ltd. At the merger of Coca-Cola (Coca-Cola & Schweppes Beverages Ltd) Neil was promoted from Area Manager into National Accounts as part of a team looking after the Tesco Account. His experience there provided him with a sound knowledge of the whole supply chain from Marketing to Consumer.
In 1998, he combined the experience of both careers and headed a major research project to discover the real weather effect on businesses.
As part of a great team he has been a key driver in developing Weatherology and the NAXIS System.
Nigel Le Page – Director
Nigel gained a Certificate of Education, at St Paul 's College, Cheltenham and taught for several years at Elizabeth College, for Boys.
Subsequently, he became Chief Recreation Officer for Guernsey with responsibility for 240 staff and all indoor and outdoor sporting facilities.
He then acquired a major catering company on Guernsey which he ran successfully for several years. In 1994 along with two associates he set up Helen O'Grady (CI) Ltd where he is National Director with responsibility for Management and development of the franchise network in the UK and Europe.
Nigel became a Director of Weather Research Ltd in 2004 with responsibility for Strategy and HR.
Brian Hartley - Commercial Director
Brian has over 15 years knowledge and experience in the FMCG market place, predominantly but not exclusively in food. He has worked with a number of large Blue Chip and smaller organisations from Coca Cola & Schweppes, Northern Foods to Paramount Foods. The roles covered, span merchandising, account management, man management through to general management, ultimately at board level with full P&L responsibility.
He brings a broad commercial knowledge and excellent client contact base to the Weather Research Ltd and the NAXIS business.
Brian lives on the Wirral with his wife Julia and two children.
Directors of NAXIS Limited;Neil Catto – CEO
Brian Hartley – Commercial Director
Richard Dudleston – Marketing Director
TBA – Finance Director
Weatherology personnel;
Neil Catto – Head of Research
Jonathon Innes – Head of Weather Research
Sarah Williams – Head of Marketing Research
TBA – Head of Disease Research